Virtual marketplaces are becoming all the rage, and now Google is jumping into the game with their business services arm, Google Apps.

Google Apps is a product of Google that allows companies to use the popular Gmail and Google Docs tools under their own company banner for an annual fee per user.  It can also be used for free by smaller companies or Web sites as a way to to route their e-mail into a Gmail interface while using their own domain name.  (i.e. owner@sitename.com would route to a Gmail account as opposed to your standard e-mail account)

Now Google has teamed up with multiple services to launch the Google Apps Marketplace.  For a separate fee per service you can add services such as Dimdim Web Conferencing, eFax, SurveyMonkey and many more to your current account, so that you can use all of them from one interface as opposed to going out to multiple sites and having to log in to each separately.

From a security perspective we can see the benefit, but each of the ones we looked at has some sort of cost associated with it.  If you’re a small company there are numerous free alternatives out there for just about everything we looked at.  In these tough economic times, weight convenience VS. cost, and you may not see the benefits of this immediately.  If you’re a big company, known yourselves out.

Categories: Google   
 

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