It seems that Apple is taking an amazingly harsh and prudish stance against anything that can be construed as remotely “titillating” in its popular App Store.
According to PC World, the new policy that has taken effect in Apple’s App Store is banning anything that is remotely adult-themed in the iPhone and iPod Touch applications. While truly adult apps have never been allowed, the new rules ban anything that is even remotely suggestive, and this includes things like the Sports Illustrated Swimsuit Issue app, but by far one of the oddest is the fact that women in skating tights are not allowed.
You know, the outfits you are currently seeing in prime time television in the Olympics? Yeah … those.
ChiliFresh has a rundown of a conversation it had with Apple about the new rules:
1. No images of women in bikinis (Ice skating tights are not OK either)
2. No images of men in bikinis! (I didn’t ask about Ice Skating tights for men)
3. No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry)
4. No silhouettes that indicate that Wobble can be used for wobbling boobs (yes – I am serious, we have to remove the silhouette in this pic)
PLEASE NOTE: The images below are as strong as our App got – do you call this “overtly sexual”?? I DON’T
5. No sexual connotations or innuendo: boobs, babes, booty, sex – all banned
6. Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble “overtly sexual!)
7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but …)
While it is quite true that there had been a proliferation of apps that skirted the adult rules by showing women in lingerie, these new rules really do seem to go to some extremes. I’m sorry, but I am completely baffled by the ice skating tights rule. Under this new rule you couldn’t have an instructional application for ice skaters, nor an app about ice skating news if you wanted to show a picture of a famous skater. What about an Olympics news app? Are they supposed to not show pictures of medal winning female ice skaters because I might get … gasp … TITILLATED! ”Oh yeah, you wear that medal … WEAR THAT MEDAL!”
This is one of the major problems with the Apple App Store: It’s their playground, and they can do anything they please at any time. Want to develop an app for the iPhone and iPod Touch? Go right ahead … just don’t expect it to always be there because they might decide it breaks some new rule you’ve never heard of.