Barbie is one of those brands that just won’t die, and to celebrate her 125th career, she’s getting into a new job with a big future: computer engineer.

Mattel, the company behind the Barbie line, held a contest to select Barbie’s 125th career, and the winner was that of a computer engineer.

Pictured here (click the image for a massively larger picture), Computer Engineer Barbie comes with a highly appropriate outfit for her new job.  To create an authentic look, Barbie designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie. Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie is geek chic.

“All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore infinite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”

At the same time, Barbie’s 126th career was announced to be that of a news caster.  Apparently Barbie can’t hold down a job.

While I understand this isn’t normal StarterTech-fare, I worked as a toy correspondent in the 1990′s, and the toy industry still holds a soft spot in my heart … forgive me this one, folks.

Categories: News   

6 Responses so far | Have Your Say!

  1. Jennifer Abej
    February 15th, 2010 at 12:36 pm #

    Yup.. Barbie is looking very beautiful in her new look.. Computer Eng.. NICE ONE. Thanks

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