Netflix, Netflix, Netflix … if you buy a new Blu-ray player or television this year, odds are it will include the ability to stream content from Netflix.

Netflix has announced at the Consumer Electronics Show (CES) in Las Vegas that it has new partnerships with Panasonic, Sanyo, Sharp, Toshiba and Funai (the CE maker behind the Philips, Magnavox, Sylvania and Emerson brands in the US) according to NewTeeVee.  It is Netflix’s objective to get its streaming ability into every device possible as the company is spending over $600 million a year on postage, but streaming a film only costs around $.05.

To give you an idea of just how important this is becoming to the company, it has now agreed to a 28 day delay window on offering DVD new releases from Warner Brothers.  This means that for the first 28 days after a film comes out on DVD, it will not be available through Netflix.  In trade for this agreement, which the studios wanted due to sagging DVD sales, Warner Brothers has agreed to add more of its older titles to the streaming service.  So, basically Netflix has just said it can be bought off by the studios on the DVD side so long as the streaming portion gets something out of it.  Very interesting.

Kinda makes you wonder how much longer Netflix will even bother with stocking DVDs at all.