google2Apparently there is nothing that happens on the Internet that Google doesn’t want some sort of involvement in, and with the announcement of its own URL shortener.

If you are unfamiliar with what a URL shortener does, you can take a Web address, also known as a URL, from this:

http://www.cnn.com/2009/TECH/space/02/25/galaxy.planets.kepler/index.html?eref=rss_tech

into this

http://tinyurl.com/ahjs53

They are an especially handy tool when you are trying to tell someone on a service like Twitter, which restricts your messages to 140 characters, about a Web site they should visit.

Up until now the services have all been services that do nothing but this activity, companies such as Bit.ly, TinyURL and so on, but all of that has now changed with the announcement of Google entering the space.

The new service, named Goo.gl, will work both from the Google Toolbar for the various Web browsers from their FeedBurner service.  Why should you use it over the other services out there?  There are three reasons that Google lists as good reasons to use their service over others:

  • Stability: Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
  • Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
  • Speed: At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google Url Shortener.

In our opinion, a URL shortener is a URL shortener, although if a service ever shuts down, the links will go dead.  While Google has killed off some services over the years, there is a good likelihood this one will last for some time.  Seeing as I have a friend that owns his own service, I will probably stick with his, but the Google one sounds like a good alternative to most to me.

Categories: Internet   
 

No Responses so far | Have Your Say!

Leave a Comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Subscribe to our feed
Subscribe via Email
  • Your Add Here
  • Search & Win
  • J&R Computer/Music World

Warning: get_object_vars() expects parameter 1 to be object, null given in /home/starter/public_html/wp-content/plugins/intensedebate/intensedebate.php on line 584

Warning: get_object_vars() expects parameter 1 to be object, null given in /home/starter/public_html/wp-content/plugins/intensedebate/intensedebate.php on line 584

Warning: get_object_vars() expects parameter 1 to be object, null given in /home/starter/public_html/wp-content/plugins/intensedebate/intensedebate.php on line 584

Warning: get_object_vars() expects parameter 1 to be object, null given in /home/starter/public_html/wp-content/plugins/intensedebate/intensedebate.php on line 584