The number of senior citizens, those aged over 65, has risen more than 55% over the past five years.
According to a report from Nielsen, the number of senior citizens on the Internet has grown from 11.3 million in 2004 to 17.5 million in 2009. And they aren’t just hopping on for a second, they are spending an average of 58 hours a month online.
So, what are they doing with their time? Here are the top 10 ways they spend their time:
- Checking Personal E-mail
- Viewed or Printed Maps Online
- Checked Weather Online
- Paid/Viewed Bills Online
- View/Posted Photos Online
- Read General/Political News
- Checked Personal Health Care Info
- Planned Leisure Travel Trip Online
- Searched Recipes/Meal Planning Suggestions
- Read Business/Finance News
In other words, they appear to be all about using the Web as a utility. Whether it be communicating or keeping current, they seem to be finding ways to bring more of the world into their home, saving them the time and trouble of going out. While it is always wise for seniors to stay physically active, at least this allows them to spend their time out of the home on more leisurely pursuits than running all those sorts of little errands that do nothing more than annoy a person.
It also looks like they are looking ways to cut expenses. Who needs to mail payments any more when you can pay your bills online and know instantly that your payment has been received?
What is also intriguing is the way they are engaging the Web when they aren’t doing the more practical activities:
- Google Search
- Windows Media Player
- YouTube
- Amazon
- Yahoo! Mail
- Yahoo! Search
- Yahoo! Homepage
- Bing Web
- Google Maps
Yes, there is a whole lot of searching going on there, but social network Facebook rose from 45th position last year to 3rd position this year. With YouTube in 4th place, they are looking for entertainment, and Amazon in 5th means they are shopping or researching possible purchases.
Apparently they really like Yahoo! Mail for all that email they are doing.
StarterTech was started with the idea of making the Web simpler for people such as senior citizens, and apparently we were correct about them wanting to use it!





