It seems things are not looking good for TiVo.
According to TV By The Numbers, TiVo has released information that is has suffered its largest ever quarterly loss of subscribers. The total number of lost subscribers for the quarter ending Oct. 31st, the DVR service lost 314,000 subscribers.
This has been a trend for the service since Jan. 2007, but the extreme jump in loss was surprising seeing as they only lost around 46,000 subscribers the quarter previous. This new loss brings the company down to 2.76 million total subscribers, or only about 8 percent of the estimated total 38 million DVRs in U.S. households.
It seems that the company is now making the majority of its revenue from licensing its technology to other companies, or actually suing companies such as Dish Network for stealing their intellectual property.
It will be interesting to see how long TiVo can survive as a hardware manufacturer with this sort of drop in business, or will they just finally give up and just go the licensing route?





