The popular Roku brand players have finally moved past the premium content to add streaming media from free sites.

The Roku Box has gained a reputation as the easiest way to get Netflix Streaming and Amazon Video on your TV, but seeing as both those are premium services it did limit their potential customer base somewhat.  Later on the company added MLB.com for out-of-market games, but again that was a premium service, so what were they going to do to start to lure customers who don’t use those services?

Enter the Channel Store.

Roku Boxes can now stream content from:

• blip.tv
• Facebook photos
• Flickr
• FrameChannel
• MediaFly
• MobileTribe
• Motionbox
• Pandora
• Revision3
• TWiT.TV

While none of these services will give you the breadth of content something like Netflix Streaming will, there is some solid entertainment in this line up. Pandora alone, one of the leading music discovery sites, could keep you dancing in your living room for hours on end.

While there is no official word on what this might mean for the future, this sure has the feel of being a “first wave” of content.  In other words, I wouldn’t be too surprised to see them adding many more channel partners in the very near future.

Roku is one of the top items for me this coming Christmas, and it may have just jumped to the #1 spot with this news.