tomtom logoPopular GPS manufacturer TomTom has launched applications for the iPhone, but we’re not sure how in the world they came up with their pricing.

TomTom has been one of the leading names in GPS navigation systems for some years now.  When the iPhone came out with its application platform, it was fairly well known that the company would be releasing turn-by-turn apps for it, but it just wasn’t clear when that would happen.

Well, the day is now, and… we’ll pass, thanks.

The applications are available for four different regions and are priced at $95 for New Zeland, $80 for Australia, $100 for US and Canada and $140 for Western Europe.  Seeing as stand-alone TomTom units start at $120, well, to be blunt, you’re pretty much getting ripped off here.  You’ve already paid for the iPhone and then you get to pay for the privladge of putting TomTom software on your device… for nearly the same price you would have paid for it in the first place.

Thanks, TomTom!  Way to show your greed.

We’ll pass.

Categories: gps, Mobile Phones   
 

5 Responses so far | Have Your Say!

  1. technosailor
    August 18th, 2009 at 12:25 am #

    Uh, yeah. That's exactly inline with what I'd expect. Why should TomTom charge less to you because you have an iPhone? Please, get over yourself.

  2. technosailor
    August 18th, 2009 at 12:25 am #

    Uh, yeah. That's exactly inline with what I'd expect. Why should TomTom charge less to you because you have an iPhone? Please, get over yourself.

    You buy an iPhone because you want a convergence device. TomTom is giving you convergence. Yes you have to pay. You're not entitled to cheap software simply because you have an iPhone. What kind of sense of entitlement is that?

    You pay LESS than if you bought a TomTom unit because you're not getting the mounting hardware. You don't get to have their IP, R&D and convenience simply because you paid AT&T and Apple for an iPhone.

    Sorry. You're way off base here. WAY off base.

  3. Sean P. Aune
    August 18th, 2009 at 12:33 am #

    I actually don't own an iPhone, I am looking at this completely from the outside in this particular situation. Speaking as an outsider, I see someone wanting to charge me nearly as much for a piece of software as they do for the same piece of software with hardware attached to it, and I laugh at them.

    You also add in the numerous already released turn-by-turn navigation applications for the iPhone and this thing is just completely out of line pricing wise.

    Again, non-iPhone user here (BlackBerry Tour is my phone of choice), and looking in from the outside, the whole thing just seems silly.

  4. technosailor
    August 18th, 2009 at 12:44 am #

    I'm a Tour user myself. I pay for Telenav at $10 a month. Which comes out to $120 a year. If I use Telenav for more than a year, I end up paying more than I would for a TomTom straight up with no monthly service charge. I don't even hit the Garmin bottom line until $170.

    You are correct that there are numerous other turn by turns but none are TomTom with their database, traffic info, etc. So if turn by turn is all you need, maybe TomTom isn't the choice. The whole package, including the name and support, are worth the price when you consider the convenience of convergence, and still paying less than a separate piece of hardware.

  5. PhotoEnforced.com
    August 20th, 2009 at 8:38 pm #

    I think their best strategy is to license good data sources and use this as their pricing leverage. They will soon find out that their pricing and data user collection strategies in Europe won’t work in the U.S.

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