If you’re already using iGoogle as your home page, get ready for some changes that are going to make it a lot more social.

While Google has dipped its collective toe in to social networking before, it seems they are going for a more full-on assault this time with new tools being added to its iGoogle start page.

While there seems to be a definite focus on “social” with the widgets they’ve announced so far, this does have a lot of potential for other uses.  Since you can choose who you share each widget with, you could theoretically set up a replacement for FriendFeed, which will probably be killed off soon by new owner Facebook.  All you would need is a widget that allows you to import your activities from other services and you’re done, you’ve got your own FriendFeed that would go much wider than the original based on the brand name alone.  Someone get on developing that, would ya?

If you want to see what is available so far, just head over to google.com/igsocial and check it out.  In the meantime, here is a video they released which ecplains it a bit more in-depth.