Twitter LogoWill wonders never cease? It appears that Twitter may finally be getting around to monetizing themselves.

Biz Stone, one of the founders of the popular Twitter service, has finally discussed what the company plans to do to monetize itself.  However, according to Reuters, it does not involve selling ads.  According to an address Mr. Stone gave to the Reuters Global Technology Summit via videolink, “There are a few reasons why we’re not pursuing advertising — one is it’s just not quite as interesting to us.”

What the company plans to do is by the end of the year they want to introduce add-on tools and services for the businesses and professional users of the service.  What these tools would be comprised of was not discussed in the chat, nor what they would cost.  He did hint that they are looking into analytics for heavy users, and possibly a directory of verified businesses that are using the service, but the main focus of the company would still be on the free aspects of the site.

This may be the long rumored “Twitter Pro” accounts people have mumbled for ages, but seeing as he specifically said “add-on” tools, it almost sounds like they will be actual software.  This of course leaves the question of what will happen to the ever growing community of third party applications built off of the Twitter API, but that seems to be a bit down the road still.

While selling ads would probably be the quickest way to generate a revenue stream, Mr. Stone just doesn’t see that as an area they want to focus on.  “There are no people at Twitter who know anything about advertising or work in advertising. So we don’t have anyone there to make or take those calls.”

Because, you know, hiring an experienced sales team is so difficult.

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