It would appear Netflix is taking their video streaming service very seriously.

According to Video Business, Netflix has revealed they spent $75 million on their streaming service in 2008, and that the amount wil increase to $100 million this year.  These funds will be used to acquire more titles for the service, one of the areas that has kept many people from getting excited over the offerings from the streaming service.  (We here at StarterTech are thrilled with the selection, but we’re unclear what that says about us…)  They will also be looking into better technology to improve the user experience with the service.

It is also expected that some time before the end of the year the company will introduce a streaming only subscription plan.

With the expected addition of new titles to the service, and no requirement to also rent physical DVDs, it isn’t hard to anticipate a sharp increase in the number of subscribers to this program.  While they do have to pay for the bandwidth to deliver these titles to customers, it has to be a fraction of what they spend on their physical operations with mailing costs, price for the envolopes, replacing damaged discs and so on.

Expect to see a lot more emphasis put on this category of their business as it seems to only be going up and up for them.