hulu_logoIf the rumors are to be believed, streaming video service Hulu may soon have three of the four biggest broadcast networks showing their content on their site.

According to paidContent, ABC is deep in talks with Hulu about bring shows such as LOST, Desperate Housewives and others to the popular streaming video site.  If this comes to be, that means that ABC, Fox and NBC/Universal will all be using the site for their online content distribution.

The biggest question would be why ABC, which has been streaming videos on their own site and those of local affilites for quite some time now, would want to partner up with a third-party service.  According to sources, Hulu streamed 333 million videos in February after their big advertising push during the Super Bowl.  This made them the fourth biggest video site in the United States with 2.5% of the online video market.  While not huge, it is bigger than the networks each trying to stream their own content.

If this would come to be, it would certainly set up an interesting dynamic for broadcast television.  Would the sales of their shows on sites such as iTunes begin to dwindle?  And the bigger question is at what point does everyone just give up on tuning into the original broadcasts?  Between all of the options out there now to watch shows when and how you like, why should we continue to be slaves to the programming schedules of the networks?  So what if we watch it 6 hours or a day after it airs so long as we see it.  This is a great move for the consumers, but not sure how good it is for the networks in the long run.

Categories: News, Video   
 

2 Responses so far | Have Your Say!

  1. Jolene
    March 29th, 2009 at 10:39 am #

    This makes no sense at all. Unless the cost is an issue and can be passed in part to hulu.

  2. seanpaune
    March 30th, 2009 at 4:26 am #

    It makes sense on a couple of levels, actually. 1) Less dedicated staff to running their online ventures as that will be handled by Hulu 2) They get to ride the coattails of the other networks, and benefit from the pre-existing advertising revenue that they didn't have to kick into and 3) If CBS ever comes on board (which I imagine they will now), this will make it one stop shopping for viewers, so better to be in place early.

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