appsIf a new study is to be believed, iPhone and iPod Touch users have next to no attention span.

We recently asked When Do You Have Too Many Apps?, but if a new study from Pinch Media is to be believed, having any apps is pretty much pointless.  We’ve told you in the app story we did that the total number of application downloads was over 500 million, but it appears that people download them and quickly forget about them.  Only 30% of users bother to look at a paid app on the second day they own it, and only 20% of users of free apps do the same.

While we’re sure Apple doesn’t care if you ever use an application again after the initial download, you have to wonder how much longer people will put up with paying for applications they hardly ever use.  When will they finally say ‘enough, I don’t use them’ and stop purchasing new ones?  I have purchased exactly one application for my iPod Touch, an instant messenger, and I use it quite frequently.  However, I have downloaded around 50 free applications, and I actually couldn’t tell you how many of them get used on a regular basis.  They all sound like good ideas when you first grab the, but then you simply don’t find you have time to play with them as much as you thought you might.

The even scarier part of this story is that only 1% of users end up using an application over a long period of time, with games having the highest retention rate.  So the idea people are buying so many applications are fantastic for Apple and the developers, but no so much for the users.

What say you?  Do you find yourself dropping applications quickly, or do you try to get your money’s worth out of them?

Categories: Apple, Mobile Phones, News, Opinion   
 

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