Owners of iPhones just got a nice holiday gift from Amazon: price comparing via their built-in camera.

Adam Ostrow of Mashable alerts us to the news that iPhone owners can now use their cameras to find similar products online via Amazon.  Named Amazon Remembers, all you have to do when you see an item you would like to purchase, be it in a store elsewhere, all you need to do is tap the Remembers icon at the bottom of the Amazon app.  This will activate your camera and allow you to take a picture of the item.  Once done, the image will be uploaded to Amazon where members of the Amazon Mechanical Turk team will try to locate the item for you, or one similar.  All you need to do then is log in to your account from a computer and you will find your image along with the items that Amazon also found for you.

Due to the service being conducted by humans, as that is how Mechnical Turk works, your results won’t happen instantly.  It could still help you to find items that you can’t quite identify, remember items you want and hopefully assist you in finding your desired purchases cheaper.

iPod Touch users unfortunately won’t get the benefit of the Remembers function as they don’t have a camera built-in, but it will still give you easy access to shopping Amazon wherever you happen to be with Wi-Fi.

Not surprisingly, the application is a free download from the iTunes App Store (iTunes link), so it won’t cost you anything to give this new tool a try out.

Categories: Mobile Computing, Shopping   
 

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