Metro-Goldwyn-Mayer (MGM) has beenrevealed to be the film studio partnering up with YouTube in a content deal.
As we reported the other day, YouTube had been negotiating with an unnamed movie studio to add films and television shows to their video site. The New York Times has revealed that sometime on Monday the studio will be revealed to be the struggling MGM.
The company will start off slowly by posting episodes of the original American Gladiators from 10 years ago, films such as The Magnificent Seven and clips from more recent films like Legally Blonde. While the actual content isn’t that exciting to begin with, the interesting twist is that MGM will now work with YouTube to comb through any copyright infringing clips, and while some will be pulled, others will be allowed to stay on the site with MGM being allowed to sell advertising to go alongside them.
This entire maneuver is an attempt to combat the success NBC and Fox are having with their video streaming site, Hulu. However, Hulu is succeeding due to a much nicer interface, a huge catalog of properties and the fact they launched with the image of high quality, and YouTube is still known as the place you go to watch videos of people’s pets. This deal may improve YouTube’s profile some, but it is going to take more than decade old episodes of a show that involves people battling with giant q-tips.





