Blogs all over the world today are participating in something called Blog Action Day, but what is it exactly?

Blog Action Day is a nonprofit group that came up with the idea of getting bloggers all over the world discuss one subject on the same day each year.  The theory is that this will increase the conversation around the chosen subject and make people more aware of the issue being addressed.

For the first year the subject was living a green life, and this year, the second for the movement, the subject is poverty.  As of this writing there are 11,735 participating sites this year, with an estimated reader base of 12,551,800, there is no denying that this is certainly a way to get a subject out to a large audience.

While major blogs are involved, there is certainly nothing wrong with a small blog with only a few readers also participating.  Not only are you writing about a good cause, but you also gain some exposure for your site.

It may be too late for you to jump on this year’s cause, sign up for their mailing list to receive notification of when they prepare for 2009!