The news continues to worsen for the Blu-ray media format, and the evidence builds that consumers really should avoid it.
In the past week, the high definition format saw a 13.9% slip in market sales while the standard definition DVDs increased by .15%. While this certainly does not mean the format is dying, it does mean that even with the price of some players finally falling below $200, consumers just aren’t willing to go for the higher cost discs.Â The overall market share of the Sony backed format stands at 8%, making the projections of 50% of the market by the end of the year seem like a distant dream.
What does all of this mean?Â Well, with the holiday shopping season rapidly approaching, there are sure to be many tempting deals to get you to purchase a player.Â Lower prices, free movies, etc, they will throw the whole arsenal at you.Â Last year I feel for these tricks and purchased an HD-DVD player.Â I now have a lovely paperweight as the format has been killed off, and we here at StarterTech would like to make sure a similar scenatio happens to anyone else.
At this time, it is looking like this format will just become a footnore in the long history of over failed formats that litter the landscape.Â Just make sure you proceed with caution if you choose to try the format out, just don’t be surprised when the discs dry up due to lack of support.