Microsoft’s $300 million dollar ad campaign rolls on with a second installment.

While it’s safe to assume this mini-movie will be chopped down into bits for television airings, it has to be said again that this seems like the most pointless thing ever.  It is trying to so hard to be hip and anytime you force that, it comes off as just sad.

With little to no mention of the products, or what this commercial is trying to convey, is Microsoft trying to sell more of their current products?  Getting you excited about future products?  Who knows, all I know is that I and about 99% of the blogosphere would like to see them give up already.

Categories: Opinion, Windows XP   

5 Responses so far | Have Your Say!

  1. Alexander M Zoltai
    September 12th, 2008 at 5:48 pm #

    Maybe they hope a bunch of bloggers will mention on their site?

    Can’t think of any other good reason for such drivel…

    ~ Alex

  2. Michael Price
    September 13th, 2008 at 10:44 am #

    I’m not a blogger, early adopter or any of the other titles that are associated with people whose opinions, thoughts and forecasting abilities are respected in this industry because they are in the know. But I do have to say that, as an average (maybe slightly above average) user, I think they’re entertaining. Do they serve a purpose? More than likely they do, and I can think of a few possibilities as to what they are (again – “possibilities”), but I can see where everyone else is coming from thinking that they don’t.

    But, let’s keep in mind that 98% of what’s on YouTube doesn’t serve a purpose. Dr. Horrible’s doesn’t serve a purpose. LonelyGirl15 doesn’t serve a purpose. The majority (not all) of the video blogs out there don’t serve a purpose. And on and on.

    Well, that’s not true. They do all serve a purpose – they entertain.

    And, honestly, I think that’s all Microsoft is doing as well. They’re trying to entertain (“trying” being the key word there – it can go either way as to whether or not they’re succeeding).

    And again this is just my personal opinion, and as I mentioned I’m not one considered to be in the know but, let me ask you this:

    With the stigma that the majority of the people you reference (99% of the blogosphere) have towards Microsoft, could there be a bit of biasness (sp?) in their opinions? If it was the exact same videos except for instead of it being Bill Gates it was Steve Jobs or some other non-Microsoft person, do you think everyone’s opinion (including yours) would be different?

    I would think that probably half of the people that hate the videos would suddenly love them and think they were genius (I mean, c’mon, do you really not find any humor in the fact that each video has Uncle Bill compulsively breaking in a pair of shoes? I remember over a decade ago reading an article about how he flipped out cuz his shoes weren’t broken in and took them off DURING A MEETING and just started bending them like crazy.)

    I don’t know, maybe it’s just me (and it sounds like it is) but while it is drivel and it is on the surface pointless, it gives me – the average user – a different view of Evil Uncle Bill. I place them on the same level as the AT&T rolloever minutes commercials (“Isn’t your sister lactose intolerant?”).

    Anyways, now that I’ve given my 2 cents (and then some), I think the concept of your blog is genius. It’s the perfect thing for late adopters to help make informed decisions. Thank you.

  3. Alexander M Zoltai
    September 13th, 2008 at 2:20 pm #

    Michael !

    Way to go Man !!

    I called it drivel and I’m an old guy set in his ways and along you come and turn the tables and provide a genius perspective (“…Steve Jobs or some other non-Microsoft person…”) that lets me lighten up and appreciate the whole thing in a new light !!!

    Thanks, dude . . .

    ~ Alex from Our Evolution

  4. Sean Aune
    September 16th, 2008 at 9:44 am #

    Michael – You raise an excellent point that this may be partially because who it is as opposed to the actual content of the ads. I will say, for me at least, I have been tired of Seinfeld’s shtick for years now, so I would say for me that factors in also. I think in general, though, I just don’t get the total lack of current product mentions. It just seems so insanely random.

    Thank you the compliment on the idea of the blog:) Much appreciated. It is difficult sometimes for me to think of something to write about, but then I just take a look around my desktop until I spot something that will work!

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    August 30th, 2017 at 4:31 pm #

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